{"id":20032,"date":"2021-12-02T16:47:34","date_gmt":"2021-12-02T15:47:34","guid":{"rendered":"https:\/\/test.centralpay.eu\/the-impact-of-merchant-onboarding-on-marketplace-performance\/"},"modified":"2025-10-14T15:10:36","modified_gmt":"2025-10-14T13:10:36","slug":"platforms-the-impact-of-merchant-onboarding","status":"publish","type":"post","link":"https:\/\/centralpay.dev.innovest.fr\/fr\/en\/blog\/platforms-the-impact-of-merchant-onboarding\/","title":{"rendered":"Merchant onboarding: what impact for marketplaces?"},"content":{"rendered":"\n

Merchant onboarding on a marketplace<\/strong><\/h2>\n\n
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The marketplace model operates on the business provider principle: the marketplace lists the products and\/or services of onboarded merchants on the platform, connecting them with potential buyers.<\/p>\n\n

The onboarding phase plays a key role in the marketplace’s success. The more merchants there are, the more offers available in the catalog, the higher the marketplace will be listed on search engines, and therefore, more merchants will want to join the platform. A true virtuous circle. <\/p>\n\n

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What is “merchant onboarding”?<\/h3>\n\n

Also known as “enrollment,” onboarding is the integration phase of new merchants into the marketplace. Only once the onboarding process steps have been validated is the new merchant able to access the services provided by the marketplace: technical infrastructure, payment services, etc. <\/p>\n\n

The merchant onboarding process consists of three steps: <\/p>\n\n

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Onboarding steps<\/h3>\n\n
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  1. Registration and contracting with the marketplace<\/strong><\/li>\n\n\n\n
  2. Contracting with the PSP and Submitting Documents for KYC\/KYB<\/a><\/strong><\/li>\n\n\n\n
  3. Setting Up the Open Payment Account (Payout, Automation, etc.)<\/strong><\/li>\n<\/ol>\n\n
    <\/div>\n\n

    Once the merchant is onboarded, they can create their product sheets and configure all the desired options for the purchasing process (choice of payment methods, delivery methods, after-sales service management, etc.).<\/p>\n\n

    <\/div>\n\n
    \n
    Also read: Marketplace Payment – The Strategic Heart of B2B and B2C Platforms \u279c<\/a><\/div>\n<\/div>\n\n
    <\/div>\n\n

    The importance of successful merchant onboarding<\/strong><\/h2>\n\n
    <\/div>\n\n

    Since payment plays a central role in its development and growth, a marketplace works jointly with the Payment Service Provider (PSP), which allows it to collect funds and distribute them to its merchants. This is why this partnership also works on managing merchant onboarding. <\/p>\n\n

    Since onboarding is the first step in the marketplace-merchant relationship, it must be as seamless and simple as possible. Simplified interfaces and automated processing allow merchants and platform administrators to exchange information before payment accounts are created. <\/p>\n\n

    Its success depends on several factors:<\/p>\n\n